AAPL · 10-K · 2025A · Full report
Capital Return Program
Apple Inc. · 2025-10-31 · Importance 71 · Surprise 60 · In source text
In May 2025 Apple announced a new share repurchase program of up to $100 billion and raised its quarterly dividend from $0.25 to $0.26 per share beginning in May 2025. During fiscal 2025, the Company repurchased $89.3 billion of common stock and paid dividends and dividend equivalents of $15.4 billion. The filing notes the repurchase program is authorized but does not obligate the Company to acquire a minimum amount of shares, and that dividend increases are subject to Board declaration. These actions represent substantial cash deployment and are a central element of Apple’s capital allocation through FY2025 and into FY2026.
Key facts
- In May 2025, the Company announced a new share repurchase program of up to $100 billion and raised its quarterly dividend from $0.25 to $0.26 per share beginning in May 2025. source
- During 2025, the Company repurchased $89.3 billion of its common stock and paid dividends and dividend equivalents of $15.4 billion. source
- The Company intends to increase its dividend on an annual basis, subject to declaration by the Board. source
- As of September 27, 2025, the Company’s quarterly cash dividend was $0.26 per share. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| cash | negative | realized | -24.9% | During 2025, the Company repurchased $89.3 billion of its common stock and paid dividends and dividend equivalents of $15.4 billion. |
| cash | negative | committed | -23.7% | In May 2025, the Company announced a new share repurchase program of up to $100 billion and raised its quarterly dividend from $0.25 to… |
| cash | negative | realized | -4.3% | During 2025, the Company repurchased $89.3 billion of its common stock and paid dividends and dividend equivalents of $15.4 billion. |