AAPL · 10-K · 2025A · Full report
Operating Expense Trends
Apple Inc. · 2025-10-31 · Importance 55 · Surprise 32 · In source text
Total operating expenses were $62,151 million in fiscal 2025 versus $57,467 million in 2024, an increase of approximately $4,684 million (about 8.2%). Research and development expense was $34,550 million in 2025, up from $31,370 million in 2024 (an increase driven primarily by headcount-related expenses and infrastructure-related costs). Selling, general and administrative expense was $27,601 million in 2025 versus $26,097 million in 2024, with growth primarily driven by headcount-related expenses and variable selling expenses. R&D increased slightly more than 10% year over year, indicating continued investment in product and infrastructure development.
Key facts
- Total operating expenses for 2025 were $62,151 million. source
- Selling, general and administrative expense for 2025 was $27,601 million. source
- The growth in selling, general and administrative expense during 2025 compared to 2024 was primarily driven by increases in headcount-related expenses and variable selling expenses. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| operating_income | negative | realized | — | Total operating expenses for 2025 were $62,151 million. |