AAPL · News · 20260914N

Distribution Channels and Retail

Apple Inc. · 2026-09-14 · Importance 31 · Surprise 42

Apple is reportedly redesigning its retail stores under new CEO John Ternus to emphasize conventional retail activity and product upgrades. Planned changes include restoring dedicated Genius Bars, removing large video walls, and redesigning Avenue areas for online-order collection and Today at Apple workshops. The strategy prioritizes sales and upgrades over stores serving primarily as community gathering places, while reportedly reducing emphasis on opening new locations.