AAPL · News · 20260917N
EU App Tracking Regulation
Apple Inc. · 2026-09-17 · Importance 40 · Surprise 42 · In source text
Apple agreed to modify the requirements for apps on its platforms that seek consent to track users across other apps or websites. The change follows a multi-year antitrust probe involving Germany’s federal competition regulator and other authorities. The revised consent-screen requirements could affect Apple’s platform policies and advertising-related controls across the European Union.
Key facts
- TechCrunch reported Apple agreed to modify requirements for apps on its platforms that ask for consent to track the user across other apps or websites as a result of a multi-year antitrust probe by Germany's federal competition regulator and others. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | negative | contingent | — | TechCrunch reported Apple agreed to modify requirements for apps on its platforms that ask for consent to track the user across other apps… |