AAPL · News · 20260917N

Market Demand Trends - Upgrade Cycle

Apple Inc. · 2026-09-17 · Importance 20 · Surprise 24

Bank of America analyst Wamsi Mohan said Apple could benefit from a strong iPhone upgrade cycle in the United States. The assessment cited richer U.S. carrier promotions of up to $1,200, which may help consumers absorb higher iPhone prices. The demand signal is concentrated in the U.S. carrier distribution channel and relates to the upcoming iPhone replacement cycle.

Key facts

• Benzinga reported U.S. carrier promotions hit $1,200, which could help fuel a strong iPhone upgrade cycle for Apple (article published 2026-09-17). source
• Investor s Fiduciary Advisor Network LLC lessened its holdings in Apple Inc. by 20.1% and owned 46,099 shares after selling 11,629 shares during the period; Apple comprises approximately 4.5%. source
• Zacks reported Apple closed up 1.47% in its latest trading session and outperformed the broader S&P 500, Dow, and Nasdaq indices (article published 2026-09-17). source
• Performance Wealth Partners LLC acquired 3,933,000 shares of Apple Inc. valued at approximately $1,138,053,000 during the undefined quarter; Apple accounts for approximately 28.3% of Performance Wealth Partners' holdings. source
• Sigma Planning Corp trimmed its stake in Apple Inc. by 5.2% in the second quarter and owned 579,763 shares after selling 32,101 shares; Apple comprises 4.2% of Sigma. source
• Succession Financial Inc. purchased 3,214 shares of Apple Inc. valued at approximately $930,000 during the undefined quarter. source
• Focused Alpha LLC bought 33,108 shares of Apple Inc. valued at approximately $9,580,000 during the undefined quarter. source
• MidFirst Bank bought 206,987 shares of Apple Inc. valued at approximately $59,894,000 during the undefined quarter; Apple accounts for 4.2% of MidFirst Bank's holdings and is its 3rd (holding). source