AAPL · News · 20260917N

Foldable iPhone Competition

Apple Inc. · 2026-09-17 · Importance 17 · Surprise 24

A Wall Street Journal report said Samsung customers were unimpressed by Apple’s foldable phone, arguing that Samsung and other Korean manufacturers have offered foldable devices for years. The reaction highlights competitive positioning challenges as Apple enters the foldable smartphone market after incumbent vendors have established products and user familiarity. The report did not provide quantified shipment, market-share, or pricing data.

Key facts

• The Wall Street Journal reported Samsung and its devotees are mocking Apple for hyping a foldable product they've had for years, describing Samsung fans as thoroughly unimpressed by Apple's foldable phone (published 2026-09-17). source