AAPL · News · 20261105N

Gross Margin Drivers

Apple Inc. · 2026-11-05 · Importance 46 · Surprise 42

Apple guided to holiday-quarter gross margin of 45% to 46%. The reported driver was unprecedented memory-chip costs, which were described as a risk to holiday-quarter margins. Rising AI-driven memory prices were also reported to be pressuring profitability amid record iPhone and Mac demand.