AAPL · News · 20261106N

Market Demand Trends

Apple Inc. · 2026-11-06 · Importance 17 · Surprise 24

Third-party reporting described demand for Apple’s iPhone 17 and MacBook as strong. It also said Apple’s fiscal fourth-quarter 2026 revenue and PATMI exceeded expectations, with iPhone and Mac sales cited as drivers; those financial results are not assessed here. The report separately identified slowing Services growth and rising memory prices as near-term headwinds, but provided no quantified demand or supply changes.

Key facts

• Phillip Securities Research said Apple had no AI-driven product upgrades. source
• Apple was reportedly cutting back daily AI spending limits for its engineering teams, with potential further reductions for other departments, in a move driven by new CEO John Ternus. source
• Apple shares returned +1.1% over the past month, compared with -5.4% for the Zacks S&P 500 composite and +0.2% for the Zacks Computer - Micro Computers industry. source
• ETFs recorded $249.7 million in net outflows from Apple on Wednesday, November 4, after three straight days of net ETF buying. source
• ETF net buying in Apple was $109.6 million, $720.7 million, and $548.5 million in the three sessions before Wednesday, November 4, following net selling of $480.7 million on October 29. source
• SPY sold $444.3 million of Apple shares on Wednesday, November 4. source
• IVV bought $142.2 million of Apple shares on Wednesday, November 4. source
• SPYM bought $70.9 million of Apple shares on Wednesday, November 4. source