AAPL · 10-K · 2026A · Full report

iPhone Demand Trends

Apple Inc. · 2026-11-03 · Importance 59 · Surprise 48

iPhone net sales increased approximately 21% in fiscal 2026 compared with 2025, reaching $254.1 billion. Apple attributed the increase to higher net sales of Pro models. iPhone sales increased in each of the company’s reportable geographic segments, with Japan growth attributed to iPhone and iPhone contributing to growth in the other regions as well.

Key facts