AAPL · 10-K · 2026A · Full report

Services Growth

Apple Inc. · 2026-11-03 · Importance 54 · Surprise 40

Services net sales increased approximately 13% in fiscal 2026 compared with 2025, reaching $123.3 billion. Apple attributed the increase primarily to higher net sales from advertising and cloud services. Services also contributed to growth in the Americas, Europe, and Rest of Asia Pacific.

Key facts