AAPL · 10-K · 2026A · Full report

Mac Product Demand

Apple Inc. · 2026-11-03 · Importance 48 · Surprise 40

Mac net sales increased approximately 13% in fiscal 2026 compared with 2025, reaching $37.9 billion. Apple attributed the increase primarily to higher laptop sales. Mac also contributed to revenue growth in the Americas, Europe, Greater China, and Rest of Asia Pacific.

Key facts