AAPL · 10-K · 2026A · Full report

Geographic Revenue Shift

Apple Inc. · 2026-11-03 · Importance 47 · Surprise 48

Net sales increased across the Americas, Europe, Greater China, Japan, and Rest of Asia Pacific in fiscal 2026 compared with 2025. Greater China grew approximately 28%, Rest of Asia Pacific 18%, Europe 15%, and the Americas 11%; Japan increased approximately 8%. iPhone was a contributor to growth in all five regions, while Services and Mac also supported growth in the Americas, Europe, and Rest of Asia Pacific; Greater China growth also reflected Mac, and Japan growth reflected iPhone.

Key facts

• Americas net sales increased in 2026 compared with 2025 due to higher iPhone, Services and Mac net sales. source
• Europe net sales increased in 2026 compared with 2025 primarily due to higher iPhone, Services and Mac net sales; stronger foreign currencies relative to the U.S. dollar had a net favorable year-over-year impact. source
• Greater China net sales increased in 2026 compared with 2025 primarily due to higher iPhone and Mac net sales; a stronger renminbi had a favorable year-over-year impact. source
• Japan net sales increased in 2026 compared with 2025 due to higher iPhone net sales; a weaker yen had an unfavorable year-over-year impact. source
• Rest of Asia Pacific net sales increased in 2026 compared with 2025 primarily due to higher iPhone, Services and Mac net sales. source