AAPL · 10-K · 2026A · Full report
Product Launch and Transition
Apple Inc. · 2026-11-03 · Importance 34 · Surprise 42
Apple announced the iPhone Duo, iPhone 18 Pro Max, and iPhone 18 Pro in the fourth quarter of fiscal 2026, following the iPhone 17e in the second quarter. Other announcements included MacBook Neo, updated MacBook Air and MacBook Pro models, Mac mini, Mac Studio, iPad models, Apple Vision Pro, AirPods Max 2, AirPods 5, and Apple Watch Series 12 and Ultra 4. Apple also announced iOS 27, macOS 27 Golden Gate, iPadOS 27, watchOS 27, visionOS 27, tvOS 27, and Siri AI.
Key facts
- Fiscal 2026 announcements included the 14-inch MacBook Pro, iPad Pro and Apple Vision Pro in the first quarter. source
- Fiscal 2026 announcements included iPad Air, iPhone 17e, MacBook Neo, MacBook Air, MacBook Pro and AirPods Max 2 in the second quarter. source
- Fiscal 2026 third-quarter announcements included iOS 27, macOS 27 Golden Gate, iPadOS 27, watchOS 27, visionOS 27, tvOS 27 and Siri AI. source
- Fiscal 2026 fourth-quarter announcements included Mac mini, Mac Studio, iPhone Duo, iPhone 18 Pro Max, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. source