ABNB · 8-K · 20260806PR337928

Geographic Market Performance

Airbnb, Inc. · 2026-08-06 · Importance 52 · Surprise 56

North America and EMEA each posted high-single-digit growth in Nights and Seats Booked, with North America reaching its highest growth in almost three years and EMEA recovering from prior Middle East-related demand headwinds. Latin America grew approximately 20%, led by Brazil, where origin net nights booked increased more than 30% and first-time bookers rose 40%; Airbnb also reported broad market-share gains across the region. Asia Pacific delivered high-teens growth, including high-teens origin net-nights growth in Japan and 60% growth in India, where first-time bookers more than doubled. Expansion-market origin net-nights growth averaged roughly twice that of core markets over the preceding twelve months.

Key facts

• In Q2 2026 origin net nights booked in India accelerated to 60% year-over-year and number of first-time bookers in India more than doubled versus Q2 2025 source
• Brazil origin net nights booked accelerated to over 30% year-over-year and first-time bookers in Brazil increased 40% in Q2 2026 versus Q2 2025 source
• Q2 2026 North America ADR increased 7% year-over-year and Nights and Seats Booked grew high-single digits year-over-year source
• Q2 2026 EMEA Nights and Seats Booked grew high-single digits year-over-year and ADR increased 7% year-over-year (ADR ex-FX +5%) source
• Q2 2026 Latin America Nights and Seats Booked grew approximately 20% year-over-year; ADR increased 9% year-over-year (ADR ex-FX +2%) source
• Q2 2026 Asia Pacific Nights and Seats Booked grew high-teens year-over-year; ADR increased 1% year-over-year source