ABNB · 8-K · 20260806PR337928

Market Demand Trends

Airbnb, Inc. · 2026-08-06 · Importance 47 · Surprise 40

Q2 2026 Nights and Seats Booked increased 10% year over year to 148.3 million, accelerating from Q1, while GBV rose 16% to $27.2 billion. First-time bookers grew 11%, the highest growth in four years, with particularly strong growth in Brazil, Japan, and India. Entire homes, especially listings with four or more bedrooms, continued to grow fastest, and Bedroom Nights Booked increased more than 12%. Over the trailing twelve months, guests booked more than 1 billion bedroom nights on Airbnb, a record level.

Key facts

• Over the trailing twelve months through Q2 2026, guests booked more than 1 billion bedroom nights on Airbnb—the highest on record source
• In Q2 2026 year-over-year growth of first-time bookers accelerated to 11%, the highest in four years, with continued strong growth in Brazil, Japan, and India source
• Approximately 35% of first time guests who book a hotel on Airbnb return to book a home source
• Q2 2026 Nights and Seats Booked: 148.3 million, up 10% year-over-year source
• Hotel nights booked grew approximately three times as fast as homes business in Q2 2026 source