ABNB · 10-Q · 2026Q2 · Full report

Emerging Market Expansion

Airbnb, Inc. · 2026-08-06 · Importance 70 · Surprise 56

Airbnb said Nights and Seats Booked and Gross Booking Value grew across all regions during the three and six months ended June 30, 2026, led by Latin America and Asia Pacific. North America and EMEA grew more moderately as the company continued focusing on international expansion. Six-month sales and marketing expense increased $372 million, or 30%, primarily due to $258 million of additional marketing spend for paid growth initiatives in emerging markets and partnerships.