ABT · News · 20260831N

Product Launch and Transition

ABBOTT LABORATORIES · 2026-08-31 · Importance 31 · Surprise 42

Abbott launched Similac 360 Total Care Made With Whole Milk, described as the first and only ready-to-feed liquid infant formula made with whole milk in the U.S. The product uses whole milk in a fat blend intended to more closely resemble breast-milk fats and includes five immune-nourishing prebiotics. Abbott is pricing it similarly on a per-feeding basis to existing powdered Similac 360 Total Care. The formula is available online and through major U.S. retailers, targeting parents seeking whole-milk formulas and the convenience of commercially sterile, ready-to-feed packaging.

Key facts

• Abbott launched Similac 360 Total Care Made With Whole Milk, described as the first and only ready-to-feed liquid infant formula made with whole milk in the U.S. source
• Abbott announced the product launch on Aug. 31, 2026 from Abbott Park, Ill. source
• Abbott's new product is available at prices similar to the per-feeding cost of powdered Similac 360 Total Care. source
• The new ready-to-feed Similac product is available online and at major U.S. retailers. source
• Similac 360 Total Care Made With Whole Milk combines whole milk and five immune-nourishing prebiotics. source
• Abbott characterized the launch as a 'liquid-only' launch reflecting growing parent interest in infant formulas made with whole milk. source
• Abbott described the product's whole milk as providing a 'cream[y]' fat blend that more closely resembles the fats in breast milk. source
• E Fund Management Co. Ltd. bought 9,773 shares of Abbott Laboratories stock, valued at approximately $887,000, during the undefined quarter. source