ADBE · News · 20260922N
Agentic AI Partnerships
ADOBE INC. · 2026-09-22 · Importance 34 · Surprise 42 · In source text
Adobe and Jet2 announced a multi-year strategic partnership to deliver AI-powered personalization to millions of Jet2 holidaymakers. Jet2 will use Adobe CX Enterprise with agentic AI technology to provide relevant recommendations and consistent content across customer interactions. The companies are also establishing a Jet2 x Adobe Customer Experience Lab to rapidly develop new AI services. The partnership expands Adobe’s enterprise customer-experience ecosystem in the travel and holidaymaker market.
Key facts
- Adobe and Jet2 announced a multi-year strategic partnership to enhance the holiday experience for millions of Jet2 customers through AI-powered personalization. source
- The partnership includes a new Jet2 x Adobe Customer Experience Lab for rapid development of new AI services. source
- Jet2 will leverage Adobe CX Enterprise with agentic AI technology to offer relevant recommendations and consistent content. source
- Adobe said strategic investments in R&D and hosting for AI initiatives supported its growth. source
- The Jet2 partnership aims to deliver highly personalized and timely interactions to Jet2 customers. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | Adobe and Jet2 announced a multi-year strategic partnership to enhance the holiday experience for millions of Jet2 customers through… |
| operating_income | negative | probable | — | The partnership includes a new Jet2 x Adobe Customer Experience Lab for rapid development of new AI services. |