ADBE · News · 20260922N

Partner Ecosystem Expansion

ADOBE INC. · 2026-09-22 · Importance 34 · Surprise 42

Adobe and Jet2 announced a multi-year strategic partnership to provide AI-powered personalization to millions of Jet2 holidaymakers. Jet2 will use Adobe CX Enterprise and agentic AI technology to deliver relevant recommendations and consistent content across customer interactions. The companies will establish a Jet2 x Adobe Customer Experience Lab to develop new AI services and personalized experiences on an accelerated basis.