ADBE · News · 20260923N
Customer Dynamics
ADOBE INC. · 2026-09-23 · Importance 31 · Surprise 42 · In source text
Adobe partnered with Jet2 to personalize customer experiences across the travel company’s offerings. Adobe CX Enterprise will support tailored holiday recommendations and more targeted customer engagement. Jet2 will also use Adobe Firefly Foundry and Brand Intelligence to improve content creation and brand consistency. The collaboration expands Adobe’s enterprise customer-experience adoption while competing with Microsoft and Salesforce.
Key facts
- Partnered with Jet2 to enhance personalized customer experiences using Adobe CX Enterprise. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | Partnered with Jet2 to enhance personalized customer experiences using Adobe CX Enterprise. |