ADBE · News · 20260923N

Partner Ecosystem Expansion

ADOBE INC. · 2026-09-23 · Importance 31 · Surprise 42

Adobe partnered with Jet2 to expand personalized travel customer experiences using Adobe CX Enterprise. The collaboration will provide tailored holiday recommendations and use Adobe Firefly Foundry and Brand Intelligence to improve content creation. The initiative supports broader adoption of Adobe’s customer-experience portfolio while Adobe competes with Microsoft and Salesforce.