ADBE · News · 20261012N

Partner Ecosystem Expansion

ADOBE INC. · 2026-10-12 · Importance 31 · Surprise 42

Adobe entered a multi-year partnership with the Australian Open, becoming the tournament’s official AI marketing and creativity partner. Tennis Australia will use Adobe CX Enterprise to personalize fan experiences and expand digital engagement globally. The agreement broadens Adobe’s sports partnership ecosystem beyond existing relationships with the NHL, MLB, NFL, and Premier League.