ADBE · News · 20261103N

AI Search Marketing Products

ADOBE INC. · 2026-11-03 · Importance 20 · Surprise 24

Adobe-reported data showed that, in September 2026, visitors referred by AI platforms generated 83% more revenue per visit for retailers than non-AI visitors. Those AI-referred visitors also converted at a 90% higher rate. The comparison with September 2025, when revenue per visit was similar for AI and non-AI traffic, indicates a sharp increase in the commercial value of AI referral traffic for e-commerce retailers.