ADOBE INC. · 2026-11-03 · Importance 20 · Surprise 24
Adobe-reported data showed that in September 2026, retailers’ AI-referred visitors generated 83% more revenue per visit and converted at a 90% higher rate than non-AI visitors. In September 2025, AI and non-AI traffic had similar revenue per visit. The figures point to a substantial increase in the value of AI referral traffic for e-commerce retailers.
Key facts
Adobe's data for September 2026 showed that AI-referred visitors to retailers generated 83% more revenue per visit than non-AI visitors. source
Adobe's data for September 2026 showed that AI-referred visitors to retailers converted at a 90% higher rate than non-AI visitors. source