ADBE · News · 20261105N

AI Referral Traffic Trends

ADOBE INC. · 2026-11-05 · Importance 42 · Surprise 64

Adobe forecast that AI-driven traffic to U.S. retail sites will increase 130% year over year during the holiday season. The forecast projected the largest increase on Thanksgiving, at 159%. These figures indicate sharply rising AI-driven referral traffic to U.S. retailers during the holiday period.

Key facts

• In its Sept. 28 forecast, Adobe projected AI traffic to U.S. retail sites would rise 130% year over year during the 2026 holiday season, with the biggest increase, 159%, expected on Thanksgiving. source