ADBE · 10-Q · 2026Q3 · Full report

Product Launch and Transition

ADOBE INC. · 2026-09-22 · Importance 34 · Surprise 42

Adobe’s latest product expansion centers on integrated solutions that connect content ideation, creation, production and activation. GenStudio and Firefly Services bridge creative production with marketing execution, while Adobe Experience Manager, Adobe Commerce, Marketo Engage, Campaign and Adobe Analytics support personalized customer-experience workflows. Acrobat Studio combines Acrobat, Adobe Express and AI agents into a unified productivity and creation platform. Adobe also enhanced Adobe Experience Manager with search engine optimization and generative engine optimization capabilities through the addition of Semrush, contributing to growth in agentic web applications.

Key facts

• In the first quarter of fiscal 2026, Adobe combined its former segments—Digital Media, Digital Experience and Publishing and Advertising—into a single operating and reportable segment. source