ADBE · 10-Q · 2026Q3 · Full report

AI Product Strategy

ADOBE INC. · 2026-09-22 · Importance 31 · Surprise 42

Adobe is integrating AI across its portfolio through commercially safe first-party and partner models, conversational and agentic capabilities, broad availability across surfaces, and trusted and secure solutions. Adobe’s AI platform emphasizes brand safety, compliance, intellectual-property protection and reliability. The company is expanding AI-powered offerings including Firefly, GenStudio, Firefly Services, Adobe Experience Platform agents, Acrobat AI Assistant and Acrobat Studio. Adobe expects continued investment in subscription offerings, applications and tools, with AI training and inference costs included in development and subscription cost structures.

Key facts

• We are harnessing AI by bringing together our commercially safe first-party and leading partner AI models, deploying conversational and agentic capabilities, ensuring ubiquity on all surfaces, delivering trusted and secure solutions, and expanding our global presence. source