ADBE · 10-Q · 2026Q3 · Full report

Customer Dynamics

ADOBE INC. · 2026-09-22 · Importance 10 · Surprise 6

Adobe is targeting two primary customer groups: Creative & Marketing Professionals and Business Professionals & Consumers. The first group includes creators, creative professionals and marketing professionals seeking high-volume content creation, personalization and automated workflows, while the second includes business professionals and consumers seeking easy-to-use web and mobile productivity and creation tools. Adobe’s customer-focused strategy emphasizes acquisition, retention, higher engagement and expansion of revenue from existing users through tailored go-to-market motions and new features. The company is expanding access across surfaces and using subscription offerings to increase recurring and predictable customer relationships.