AFL · 10-Q · 2026Q3 · Full report

Market Demand Trends

AFLAC INC · 2026-11-05 · Importance 23 · Surprise 24

Aflac says continued cost pressure on Japan’s health care system is expected to increase future demand for third-sector insurance products, including cancer, medical, and other health coverage. The Company expects these products to remain an important part of Aflac Japan’s portfolio. It also sees first-sector products as a way to pursue long-term sales to younger customers and potential cross-selling of third-sector products; no dollar impact or timeframe beyond “in the future” is stated.

Key facts

• Aflac Japan expects demand for third-sector products, including cancer, medical and other products, to continue rising because of continued cost pressure on Japan's health care system. source