ALGN · News · 20260807N

Competition and Market Share

ALIGN TECHNOLOGY INC · 2026-08-07 · Importance 23 · Surprise 24

Third-party reporting characterized Align as retaining dominant share in clear aligners, with Invisalign reported to account for more than 90% of the market. Competitive pressure reportedly eased after SmileDirectClub exited the market. Align is increasingly pursuing international growth and dental service organization channels to extend its competitive position. The reports did not identify a material new entrant or specific pricing action affecting Align.

Key facts

• Invisalign has dominated over 90% of the clear aligner market since its 1998 FDA approval. source
• The company reported better-than-expected case volume offset by weak scanner sales, per recent reports. source