AMAT · News · 20261011N

Competition and Market Share

APPLIED MATERIALS INC /DE · 2026-10-11 · Importance 35 · Surprise 48

Global semiconductor equipment spending is projected to increase 23.1% in 2026 to $143.9 billion. Applied Materials’ first-half 2026 equipment revenue grew only 1%, and the report says its global market share declined while Lam Research, KLA, and ASML posted double-digit growth. The company faces intensified competition from established equipment suppliers and rapidly growing Chinese manufacturers, creating a strategic risk to its position in the expanding market.

Key facts

• Applied Materials' first-half 2026 equipment revenue grew only 1%, leading to a decline in its global market share. source