AMD · 10-K · 2025A · Full report
Marketing / Go-to-market expense increase
ADVANCED MICRO DEVICES INC · 2026-02-04 · Importance 89 · Surprise 82
Marketing, general and administrative expenses rose to $4.1 billion in 2025, an increase of $1.4 billion or 52% versus $2.7 billion in 2024, reflecting a meaningful step-up in go-to-market activities. Management attributes the increase to support for revenue growth across the company, consistent with large product launches and expanded enterprise selling efforts. The elevated SG&A spend is aligned with AMD’s push to broaden enterprise adoption and support new data center and consumer product introductions. This higher go-to-market investment likely supported the substantial year-over-year revenue gains in Data Center and Client and Gaming.
Key facts
- Marketing, general and administrative expenses for 2025 were $4.144 billion, an increase of $1.409 billion or 52% from $2.735 billion in 2024.
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| operating_income | negative | realized | -4.1% | Marketing, general and administrative expenses for 2025 were $4.144 billion, an increase of $1.409 billion or 52% from $2.735 billion in… |