AMD · News · 20260919N
Competition and Market Position
ADVANCED MICRO DEVICES INC · 2026-09-19 · Importance 23 · Surprise 24
Apple launched the iPhone 18 Pro with its A20 Pro system-on-chip, which reportedly outperformed leading Intel and AMD PC chips in single-core benchmarks. The comparison indicates competitive pressure for AMD in the client-PC processor market. Apple also plans to sell on-premises servers to AI developers using in-house M8 Ultra hardware, potentially increasing competition in AI server infrastructure.