AMZN · News · 20260807N

Advertising Product Integration

AMAZON COM INC · 2026-08-07 · Importance 42 · Surprise 64

WD-40 used Amazon Ads’ generative AI Video Generator to promote its Specialist Professional Degreaser in France. The campaign increased average daily sales by 50% and tripled daily unit volume despite the product having no prior sales history. The campaign also generated an 88% new-to-brand acquisition rate, a 45% higher click-through rate, and nearly 90% video completion.

Key facts

• WD-40's campaign using Amazon Ads' generative AI Video Generator in France led to a 50% increase in average daily sales, tripled daily unit volume, and an 88% new-to-brand acquisition rate, along with a 45% higher click-through rate and nearly 90% video completion rates. source