AMZN · News · 20260915N

Prime Day — Demand and Spend

AMAZON COM INC · 2026-09-15 · Importance 12 · Surprise 24

Amazon announced that Prime Big Deal Days will run October 6–7, offering millions of deals exclusively to Prime members. The event is positioned as an early holiday-shopping promotion and a test of consumer spending ahead of the season. Target is holding its competing Target Circle Deal Days on the same dates, increasing promotional competition among major U.S. retailers.

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