AMZN · News · 20260916N

Advertising Revenue Expansion

AMAZON COM INC · 2026-09-16 · Importance 41 · Surprise 48

Amazon’s advertising revenue increased 26% year over year in the second quarter. The growth outpaced the Trade Desk’s reported 3% increase and reflects continued momentum in retail-media and connected-TV advertising. Advertising expansion is strengthening Amazon’s higher-margin revenue mix relative to its retail operations.

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