AMZN · News · 20260916N

Advertising Demand Trends

AMAZON COM INC · 2026-09-16 · Importance 41 · Surprise 48

Amazon’s advertising revenue reportedly increased 26% in the second quarter. The performance contrasts with slower growth at The Trade Desk, whose growth was reported at 3%, and reflects continued momentum in retail media and connected-TV advertising. The comparison highlights Amazon’s expanding position in digital advertising relative to independent ad-tech platforms.