AMZN · News · 20260923N

Fire TV Retail Partnership

AMAZON COM INC · 2026-09-23 · Importance 31 · Surprise 42

Amazon and Best Buy expanded their multiyear Fire TV partnership. The collaboration is intended to integrate Amazon’s Fire TV experience with Best Buy’s physical retail presence and customer base. The agreement strengthens Amazon’s indirect distribution channel for smart TVs and extends its reach in the consumer electronics market.