AMZN · News · 20261104N

Amazon Ads Audience Integration

AMAZON COM INC · 2026-11-04 · Importance 22 · Surprise 24

Attain integrated its purchase-based audiences natively into Amazon Ads DVA+, giving advertisers a direct way to activate those audiences across the platform's inventory. The integration extends a partnership that began in 2025, when Attain became an automated offline-sales-lift measurement partner of the former Amazon DSP. The expanded arrangement brings purchase intelligence earlier into advertisers' campaign planning and targeting.

Key facts

• Attain announced an integration with Amazon Ads DVA+ enabling native activation of Attain's purchase-based audiences across the full range of Amazon Ads DVA+ inventory. source