AMZN · 10-Q · 2026Q2 · Full report

Market Demand Trends

AMAZON COM INC · 2026-07-31 · Importance 59 · Surprise 48

Consolidated net sales increased 20% in Q2 2026 and 18% in the first six months of 2026, reaching $200.6 billion and $382.1 billion, respectively. North America sales rose 16% in Q2 and 14% year-to-date, while International sales increased 15% and 17%, driven by higher unit sales, third-party seller activity, advertising, subscriptions, and fast-shipping offers. AWS sales grew 37% in Q2 and 33% year-to-date, primarily because of increased customer usage, partially offset by pricing changes under long-term customer contracts.

Key facts

• AWS sales increased 37% in Q2 2026, and 33% for the six months ended June 30, 2026 compared to the comparable prior year periods. source
• Sales increased 20% in Q2 2026, and 18% for the six months ended June 30, 2026 compared to the comparable prior year periods. source