AMZN · 10-Q · 2026Q3 · Full report

Market Demand Trends

AMAZON COM INC · 2026-10-30 · Importance 54 · Surprise 40

North America sales increased 6% in Q3 2026 and 11% for the first nine months, while International sales increased 5% and 13%, respectively. In both regions, growth primarily reflected increased unit sales, including third-party seller sales, advertising, and subscriptions. Amazon attributed unit growth largely to its focus on price, selection, and convenience, including fast-shipping offers.

Key facts