APP · 10-Q · 2026Q2 · Full report

Gaming Install Demand Pressure

AppLovin Corp · 2026-08-05 · Importance 69 · Surprise 64

AppLovin Ads revenue increased 53% year over year in the second quarter of 2026 and 56% in the first six months, driven by higher net revenue per installation. Net revenue per installation increased 58% in the quarter and 75% in the six-month period, while installation volume declined 2% and 10%, respectively. The results indicate stronger monetization and advertising performance despite weaker installation demand, particularly in the mobile-app ecosystem. AppLovin serves advertisers ranging from indie developer studios to large global internet platforms, including Meta and Google.