AVGO · News · 20260920N

Competition and Market Share Dynamics

Broadcom Inc. · 2026-09-20 · Importance 23 · Surprise 24

Google is diversifying its supplier base, which could reduce Broadcom’s share of future TPU design work. The digest also identifies increasing competition in custom AI chips as a broader threat to Broadcom’s position. The risk is concentrated in future design wins rather than an identified loss of an existing customer or contract.