AXP · News · 20260901N

Market Demand Trends

AMERICAN EXPRESS CO · 2026-09-01 · Importance 17 · Surprise 24

American Express and Retail Economics research found that social media is driving 1.7 billion visits to UK high streets annually, creating a “viral pilgrimage economy.” Gen Z consumers are traveling an average of 95 minutes to visit independent businesses discovered through social media, and 80% have visited a business after seeing it online. Independent businesses capture 47% of social-influenced high-street spending by Gen Z, highlighting demand opportunities for small-business merchants and the importance of frictionless payment acceptance and repeat-purchase experiences.

Key facts

• Independent businesses capture almost half (47%) of all social-influenced high street spending by Gen Z, according to Amex-related reporting. source
• American Express and Retail Economics research finds social media is driving 1.7 billion visits to UK high streets annually. source
• Amex research indicates that 80% of Gen Z consumers discover new small businesses through social media. source
• American Express research indicates Gen Z consumers travel an average of 95 minutes to visit independent businesses discovered on social media. source
• Amex research finds 80% of Gen Z have visited a business after seeing it online and actively encourage others to do the same. source
• American Express (AXP) reached $324.19 at the closing of the latest trading day, reflecting a -1.81% change compared to its last close. source