AXP · News · 20260904N

Customer Acquisition

AMERICAN EXPRESS CO · 2026-09-04 · Importance 17 · Surprise 24

American Express continues to attract younger U.S. consumers, with Millennials and Gen Z accounting for 65% of new U.S. consumer accounts. About 70% of new accounts are on annual-fee products, indicating continued demand for premium and fee-based card offerings. Commentary also cited accelerating customer spending, particularly in travel, and strong acquisition of customers viewed as having higher lifetime value.

Key facts

• American Express is offering a $300 bonus for opening a new American Express® Rewards Checking Account. source
• American Express is offering 30,000 Membership Rewards® points for new American Express® Business Checking accounts. source
• American Express limited-time co-branded Delta SkyMiles credit card welcome offers are as high as 200,000 bonus miles. source