AXP · News · 20260908N

Customer Acquisition

AMERICAN EXPRESS CO · 2026-09-08 · Importance 17 · Surprise 24

American Express continues to attract younger U.S. consumers, with Millennials and Gen Z accounting for 65% of new U.S. consumer accounts. About 70% of new accounts are on annual-fee products, indicating continued demand for premium and fee-based card offerings. Commentary also cited accelerating customer spending, particularly in travel, and strong acquisition of customers viewed as having higher lifetime value.

Key facts

• American Express flagged suspicious activity that led to discovering $139,487.74 in unauthorized transactions on two business cards between June 2025 and August 2026. source