AXP · News · 20261102N

Sports Loyalty Strategy

AMERICAN EXPRESS CO · 2026-11-02 · Importance 31 · Surprise 42

American Express, the NBA, and the WNBA expanded their longstanding partnership into a multiyear global arrangement. The first season of international activations will include the NBA, WNBA, and USA Basketball, as well as the NBA G League and NBA Take-Two Media. The report did not disclose a financial value or specify the countries involved.

Key facts

• American Express, the NBA and the WNBA announced a global expansion of their partnership on November 2, 2026. source
• The multiyear partnership's first season of international activations covers the NBA, WNBA and USA Basketball. source
• The expanded multiyear partnership also includes the NBA G League and NBA Take-Two Media. source