AXP · News · 20261104N

Sports Loyalty Strategy

AMERICAN EXPRESS CO · 2026-11-04 · Importance 31 · Surprise 42

American Express expanded its NBA, WNBA, and USA Basketball partnerships globally, adding first-time overseas fan programs and card member experiences. The agreement connects cardholder perks to league events and USA Basketball activities. Benefits include in-game access, tailored merchandise, and exclusive offers around major basketball events worldwide.