AXP · News · 20261104N

Global Basketball Partnership Expansion

AMERICAN EXPRESS CO · 2026-11-04 · Importance 31 · Surprise 42

American Express expanded its partnerships with the NBA, WNBA, and USA Basketball to add international activations. The agreement introduces first-time overseas fan programs and card member experiences tied to league events and USA Basketball activities. New perks include in-game access, tailored merchandise benefits, and exclusive offers around marquee basketball events worldwide.

Key facts

• American Express announced a global expansion of its NBA, WNBA, and USA Basketball partnerships, adding first-time overseas fan programs and card member experiences linked to league events and USA Basketball activities. source
• The expanded basketball partnerships add card holder in-game access, tailored merchandise benefits, and exclusive offers around marquee basketball events worldwide. source