AXP · News · 20261105N

Partner Ecosystem Expansion

AMERICAN EXPRESS CO · 2026-11-05 · Importance 31 · Surprise 42

American Express expanded its partnerships with the NBA and WNBA through a multiyear global activation strategy aimed at cardholders and basketball fans. The company becomes the official payments partner for both leagues, with activity across live events, digital platforms, and experiential marketing. The expansion also covers USA Basketball, the NBA G League, and NBA Take-Two Media. Amex will be an associate partner for three NBA Global Games in the 2026–27 season and present select NBA Houses, which will offer exclusive fan experiences.